Online Gaming Payment Gateway. Gaming Payment Providers
Providing secure payment for online games is one of the key tasks of a company developing such a business. Without it, the process of monetization and development will be impossible. Let's understand why it's so important, how it works and how we at BillBlend can help your online game.
So, what is a payment gateway? It’s a technology without which online payments cannot be made. Payment gateways connect payers and the acquiring bank by transmitting secure information about the payer and their card or wallet. The system is designed to protect its customers from personal data leaks during the data transfer process. This makes the transfer of funds as simple, secure and routine as possible. This is especially important for the online gaming industry, where payment for subscriptions or in-game items becomes the main monetization tool.
Main advantages of global payment gaming services
01
Security
A payment gateway is a key link in the chain of actions for making a transaction. If it works according to modern security protocols and is tamper-proof, no one can intercept the transfer or otherwise gain access to the payer’s funds.
02
Variability of payment methods.
Modern gateways work with a variety of payment methods and currencies, including standard bank transfers, e-money, cryptocurrencies, etc.
03
Risk mitigation.
Money transfers for online gaming or casinos are considered high-risk transactions due to the attention fraudsters pay to such areas of activity. Payment gateway reduces risks due to modern technologies of encryption of transactions and traffic analysis. In this way, the system eliminates the risks of hacking or fraud by ensuring that outsiders do not gain access to the money.
04
Increased conversion rate.
The work of specialized services for online games that simplify the transfer process reduces the number of interrupted transactions. They occur when players want to transfer money and start to do so, but because of the complexity of the process or the need for additional actions abandon the venture.
05
Global reach.
The main advantage of payment gateways for games is the ability to make transactions from anywhere on the planet. No matter what jurisdiction the player is in or what currency he pays in, the transaction will go through quickly and without problems.
Popular payment methods for online gaming
Payment gateway for online gaming gives their customers a choice of payment methods. Here are the most popular ones:
- Bank cards These are standard debit and credit cards, the most common way to pay for anything online. Trusted by most people.
- Bank transfers: Good old bank transfers by account number are also commonly used for payments, although they are slower than other methods. Their security is not questionable.
- Electronic wallets: WebMoney, PayPal, Skrill, Neteller and other payment processors are also extremely common among gamers. Almost every online gaming user has such wallets.
- Cryptocurrencies: Over time, crypto-money has gained popularity and trust among users. For many, it is the only convenient payment method as it is border and jurisdiction-independent.
High-risk payments
Igaming payment system or system for regular online gaming is considered high risk. This is due to the attention of fraudsters and frequent refund requests. Players often want refunds for the purpose of cheating or because of a mistaken purchase that did not pay for itself. In addition, player accounts are considered high-risk merchant accounts because they become the target of scammers who profit from the sham sale of in-game items or accounts. In these cases, players also demand a refund of the money sent.
We at BillBlend have implemented a real-time transaction monitoring scheme to identify potential fraudulent transactions and their compliance with online payment laws. In this way, we have reduced the risks to zero and save our customers from additional hassles.
Customer service - the path to smooth transactions
One of the most important aspects of growing your business is the smooth operation of payments.
If a player wants to transfer money to their account or buy an in-game item and the payment fails or is slowed down due to system errors, it will scare them away and encourage them to switch to a competitor.
That’s why it’s so important to keep the payment gateway running smoothly. BillBlend has created a system of constant monitoring of the technical situation in the game. And the key part of it is our 24/7 customer support service. Our operators accept requests from all channels: by phone, e-mail, chat rooms. All this in order to promptly solve technical problems and eliminate vulnerabilities, if they occur.
In addition, we conduct regular audits of security systems and issue updates to fix problems, train our clients to make secure payments and monitor transactions with the help of artificial intelligence systems that detect suspicious transfers.
How to choose the right payment gateway for online gambling
How to choose the right payment gateway for online gambling
When choosing a gaming alternative payment solution, be attentive to the following parameters:
Security of operation
This parameter is more important than others. The chosen service should use modern security technologies, including encryption and tokenization of payments, means of monitoring transactions and preventing fraud.
Payment methods
When choosing, consider how many payment methods the gateway supports. The more there are, the more players will be able to donate to your game.
Integration
Pay attention to how laborious the process of integrating the payment gateway into your game can be. The service should provide comprehensive documentation, APIs, and comprehensive tech support. Without this, it will be very difficult or impossible to work with it.
Customer support
This is a particularly important point. Pay attention to reviews about tech support. If it responds slowly, or works well on only one channel, it is fraught with delays in solving problems, and as a consequence, with interruptions in payment. In the long run, this will discourage your players and stall business growth.
We at BillBlend have solved all these problems by providing top-notch payment security, high variation of payment methods, top-notch tech support and easy connectivity.
The process of selecting the best payment gateway
01
Conduct a needs analysis
First, understand exactly what your players need? What are they buying, where are they located? What transaction volumes need to be processed, how do players prefer to pay? All of these will influence the choice.
02
Research the security requirements.
You will need to research what the current payment security requirements are. Based on this, opt for reliable secure gateways. The service should use modern encryption and tokenization methods, SSL, it should comply with PCI DSS security standards and constantly update software and servers.
03
Look for variability in payment methods
Look for a payment gateway that supports a large number of currencies and payment methods. It should not only handle the preferred payment method of existing players, but also many others. This will help attract and retain new users, expanding your reach.
04
Check the principle of risk reduction.
It is advised to choose a payment gateway that reduces the risks of chargebacks due to fraud or errors. Transaction analytics systems should help with this. This way, you will reduce the risks of losses and save yourself from additional headaches.
05
Consider ease of integration
The gateway should connect to your game seamlessly. If it doesn’t provide some documentation or isn’t interested in tech support, that’s a reason to choose another option.
05
Check the work of the support team
The support team should work around the clock and equally well across all channels. Delays in processing requests are unacceptable, as they can block donations and scare players away.
07
Calculate the costs
How much does the service charge for maintenance and connection fees? Are there commissions for players and how big are they? The price factor can be a deciding factor for your choice.
08
Analyze reviews
If the gateway is used by other companies – study their user experience. Advertising brochures may assure you of safety and reliability, but in reality it may turn out that everything is different and it is better not to deal with such a gateway.
Conclusion
Choosing a payment gateway for online gambling is not an easy process. The right choice will provide you with a safe, long and productive partnership, increasing your reach, and keeping users in your game. All of this will lead your project to success in the long run.
Submit an application to connect to BillBlend payment gateway or contact our managers for more information.
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