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Recurring payments are automatic debits that take place with a set frequency. You can set up a monthly debit, as well as transactions once a quarter, week, or year.This system is at the heart of the subscription business model. In today’s digital economy, subscriptions and recurring payments have become a cornerstone for businesses seeking predictable revenue and enhanced customer loyalty. Customers get constant access to the service without having to manually make payments. Funds are debited from the card or wallet automatically.
According to Juniper Research, by 2027, the volume of regular recurring payments worldwide will total $15.4 trillion. In two years, the market has grown by more than 2 trillion.
It’s not just about a large segment of the modern economy. We are talking about changing the format of funds movement. The subscription model has proven its effectiveness in various business areas: from SaaS services and streaming platforms to fitness clubs and online education, more and more companies are switching to subscriptions and recurring transactios.
For any business that wants to stay in the market and grow, adapting to these trends is not just wise — it’s essential. Implementing recurring billing provides:
- stable cash flow;
- increased customer loyalty;
- reduced operational costs for payment processing;
- predictable revenue.
In this article, we will discuss how to accept recurring payments online effectively and securely.
How recurring payments work
The mechanism of recurring transactions is simple. Let’s show how it works using the example of buying a Netflix subscription. Process:
- the client visits the streaming site, registers an account and selects a tariff;
- next, he selects the method and specifies the payment details.;
- the system debits funds and stores the information in encrypted form;
- on the day of the tariff renewal, the system initiates the debit;
- the money is debited from the card or wallet, the tariff is extended, and the customer receives a notification about the purchase.
If there is not enough money in the balance, the tariff is terminated. The system can re-initiate the withdrawal of funds according to the established schedule.
Recurring billing software is responsible for the entire process. It securely stores the user’s payment data, starts debiting funds on schedule, sends notifications, processes transaction reports, and compiles reports and analytics.
Choosing the best way to accept recurring payments depends on several key factors: security, flexibility, and integration capabilities.
What to consider when implementing recurring payments
Before taking recurring payments online, evaluate:
- Compliance with security standards. PCI DSS is a mandatory requirement. Choose certified solutions.
- Payment acceptance geography. Does the system support the currencies and methods you need (cards, PayPal, local alternatives)?
- Fees. Compare rates: percentage of transaction, fixed fee, fee for failed attempts.
- Integration. Is it easy to connect the system to your website, CRM, accounting system?
- Rate flexibility. Can you customise subscription periods, trial periods, price tiers?
- Customer experience. Does the system have tools for managing subscriptions (pause, change tariff, cancel)?
- Support. Is 24/7 technical and financial support available?
These criteria will help you choose the best way to accept recurring transactions.
What you need to accept regular payments
To accept recurring payments online, you need to prepare a base for processing transactions. Entrepreneurs have a merchant account for accepting debits from customers. It is opened at a bank or with a provider. Next, you need to add recurring billing software to your website or application. It will manage subscriptions. It includes:
- Processor – a service that processes transactions.
- Secure website – a prerequisite for collecting transaction data.
- Notification system – email/SMS alerts about debits, rate changes, and trial period expiry.
You will also need a privacy policy and subscription terms – legal documents explaining the rules for subscription and data processing.
Types of businesses that can use recurring payments
Recurring payments are suitable for almost any business with recurring value:
- SaaS and software. Monthly fee for access to software.
- Media and content. Streaming services, online magazines, courses.
- E-commerce. Subscription to regular deliveries (cosmetics, food, books).
- Services. Online fitness, consulting, cloud storage.
- Membership programmes. Clubs, communities, premium access.
- Telecom and utilities. Internet, TV, energy supply.
- Education. Online schools, language platforms.
- Health and wellness. Diet plans, telemedicine.
The benefits of subscription payments for businesses include predictable income, reduced customer churn, cross-selling and upselling opportunities, and in-depth analytics on subscriber behaviour.
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How to set up recurring payments with BillBlend
BillBlend is a recurring billing platform that simplifies subscription management. Here’s how to get started:
- Register and set up your account. Create an account, enter your company details, and connect your merchant account.
- Set up subscription plans. Set rates, periods (month/quarter/year), trial periods, and discounts.
- Integrate with your website. Insert the widget code or use the API for seamless integration.
- Connect payment methods. Add cards, PayPal, local payment methods.
- Set up notifications. Set up email/SMS notifications for payments, expirations, and changes.
- Testing. Run test transactions and check failure scenarios.
- Launch. Open subscriptions for customers.
BillBlend offers automatic retries for failed payments, pause and cancellation management, churn and LTV analytics, multi-currency and localisation, and PCI DSS compliance. With BillBlend, you can take recurring payments online with minimal effort, allowing you to focus on growing your business.
Best providers 2025
| Provider | Fees | Support for recurring payments | Integration | Fraud protection |
|---|---|---|---|---|
| BillBlend | Transparent and competitive rates, the exact figures depend on the type of payment and the region. Supports A/B testing to optimize fees. | Direct support for recurring payments. The ability to set up flexible scenarios (for example, trial periods, automatic renewals). | Connection to accounting and CRM systems for process automation. API support. | It uses advanced encryption and fraud prevention systems. It includes A/B testing and segmentation for risk management. |
| Stripe | 2.9% + 30¢ (within the country), +1.5% for international payments, +1% for currency conversion | Supports via Stripe Billing, including automatic subscriptions and customer management | A wide range of integrations with e-commerce platforms (Shopify, WooCommerce), CRM and accounting systems | Stripe Radar for fraud protection, tokenization of card data |
| Wise | For transfers: from 0.33% for currency conversion + a fixed amount (depends on the currency). For business accounts – up to 2% per transfer. | There are no direct subscription tools, but you can automate transfers via API or third-party services. | More than 650 ready-made integrations with CRM, e-commerce platforms and other systems via ApiX-Drive. API support for custom solutions | Multi-level security: data encryption, two-factor authentication, anti-fraud team. |
| PayPal | Depends on the method, country and currency. | Supports PayPal Invoicing and recurring payments, including PayPal Credit for the USA. Allows you to set up automatic subscriptions and manage clients. | Integration with marketplaces, CRM and other services, including API for custom solutions. Partners include Shopify, WooCommerce, and other e-commerce platforms. | Tools for risk management and dispute resolution, secure transactions. It offers an improved anti-fraud check for an additional fee. |
| GoCardless | The amount of the commission depends on the tariff plan and the type of operation. | Specializes in direct debit payments (Direct Debit, SEPA, ACH). Automates subscriptions and regular payments. Supports VRP for some integrators. | More than 200 integrations with accounting and CRM systems (for example, Salesforce, Xero). API support for custom solutions. Integration with systems like Zapier to automate processes. | Data tokenization, additional authentication for payment confirmation. Protect+ system for fraud detection and prevention (identification fraud, lack of intention to pay, unfair chargebacks) |
Conclusion
Recurring payments are not just a trend, but the new norm in business. The ability to accept recurring payments online opens up access to stable income, deep customer analytics, and increased loyalty.
To successfully implement subscription payments:
- choose a reliable recurring billing solution;
- ensure security and compliance with standards;
- set up flexible pricing plans;
- inform customers about transactions;
- track metrics (churn, LTV, ARPU).
Regardless of scale, from start-ups to corporations, automatic payments will help you build a sustainable subscription-based business.
Frequently asked questions
What is recurring billing?
Recurring billing is a system of automatic payments for a service. The user buys a subscription to an online movie theater or a fitness subscription, and the payment is made once a month or at another set time.
What payment methods support recurring transactions?
The subscription business model offers customers a wide range of methods. Customers can choose to debit from a bank card or an electronic wallet. Some services support payment in cryptocurrency.
How can I reduce customer churn with subscriptions?
Offer flexible pricing, trial periods, personalised notifications, and an easy cancellation process.
Do I need customer consent for recurring payments?
Yes. The customer must explicitly agree to auto-payments and receive confirmation of the subscription terms.
How do I handle failed transactions?
Set up automatic retries, customer notifications, and alternative payment methods.
What is the best way to accept recurring payments for a small business?
The best way depends on your business needs, but platforms like BillBlend, Stripe, and PayPal offer user-friendly solutions for accepting recurring payments online with built-in security and automation.
