Online payment methods in Indonesia
Businesses are increasingly paying attention to the Indonesian market. The country ranks first in Southeast Asia in terms of GDP. The country is actively developing, it has a lot of solvent population. Those entrepreneurs who consider the region for the development of their business must know what the locals prefer to pay. In the review, we will look at the most popular payment method in Indonesia, why the structure of the systems in demand differs from the European or African ones.
Features of Indonesia's payment infrastructure
In Southeast Asia, Indonesia ranks first in terms of GDP. In 2025, the country’s population is expected to reach 293 million people. The average age is 31 years. There is a large proportion of young people in Indonesia who choose modern payment methods. These include cryptocurrencies and digital wallets. Despite this, the share of bank cards remains significant, especially among the more adult population.
Features of Indonesia payment method in and general market overview:
- In 2024, Indonesia's e-commerce market In 2024, Indonesia's e-commerce market totaled $354.6 billion. Over the past five years, the market has been growing and its growth is expected in the next 5 years.. Over the past five years, the market has been growing and its growth is expected in the next 5 years.
- The market is projected to grow to 760.8 billion dollars by 2033. The average annual growth is projected at 9.07%.
- 67% of all e-commerce payments are made on mobile devices. This is a global trend that confirms consumers' switch to smartphones and mobile commerce.
- There has been rapid growth in the popularity of ‘buy now, pay later’ (BNPL) models, QR codes and e-wallets, creating unique dynamics in the market. The development of QRIS (a standardised QR code format) looks particularly promising, as it accelerates the process of adapting new technologies for making payments.
It is worth noting that a significant portion of transactions are conducted using cashless and contactless technologies, such as e-wallets, reflecting the high level of digitalisation in Indonesia payment system.
Overview of popular payment methods
Let’s take a look at the top payment methods in Indonesia.
Digital wallets
These universal applications account for approximately 35% of all e-commerce payments. Examples include GoPay, OVO, DANA, LinkAja, and ShopeePay. Each serves different user groups, providing a seamless transition between offline and online environments. Integrating multiple digital wallets increases brand awareness and lowers barriers to completing purchases.
Virtual bank transfers
Banking systems account for another 26% of e-commerce transactions. Virtual accounts simplify the movement of funds by generating unique identifiers for each transaction, which simplifies the reconciliation process. Offering virtual banking services demonstrates reliability and aligns with existing consumer behaviour patterns.
BNPL (Buy Now, Pay Later) services
Indonesia payment methods are keeping pace with the global trend, which sees a gradual increase in the popularity of services that allow customers to pay in instalments and collect their goods immediately. This method accounts for around 9% of current e-commerce volumes. Providers such as Akulaku, Kredivo, and Tokopedia’s ‘Pay Later’ option are particularly attractive to millennials and Gen Zers who value flexibility without compromising on immediate gratification. The inclusion of BNPL significantly increases the average cheque.
QRIS transactions
Standardised QR codes provide unified access to various payment networks. Since its introduction, QRIS has been actively adopted by local businesses. This payment method accounts for about half of all transactions at small and medium-sized businesses. The implementation of QRIS increases inclusivity and operational efficiency.
Traditional bank cards
Credit and debit cards remain popular among Indonesian payment methods. They account for approximately 13% of all transactions. Despite lower usage rates, support for Visa, MasterCard, and Gerbang Pembayaran Nasional (GPN)-related instruments ensures broad accessibility for international audiences.
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Direct debits via mobile apps
Services offered by OneKlik (BCA) and OCTO Cash (CIMB Niaga) are examples of instant and seamless withdrawal transactions. Ideal for subscription models or recurring payments, direct debits minimise the administrative costs associated with manual collection.
Why it is important to consider local user preferences
Knowledge of the local market and Indonesia online payment methods significantly increases the chances of success for any project. That is why understanding the Indonesian payment landscape is crucial:
- Increased conversion rates. By providing users with convenient payment options, the risk of purchase abandonment is reduced.
- Strengthening trust. Demonstrating an understanding of the buyer's needs helps to build loyalty and increase repeat orders.
- Expanding your target audience. The more payment options you offer, the wider your potential customer base.
One of the tools that helps simplify integration with Indonesian payment method is the Billblend service. This provider supports over 100 types of payment methods, including digital wallets, QRIS, and many other popular methods in Indonesia. The key advantages of the service are:
- Free integration;
- Easy connection via API;
- Support for over 70 currencies, including cryptocurrencies and the Indonesian national currency (rupiah);
- Minimisation of fraud and error risks when processing payments.
Using a universal payment platform makes it much easier to adapt your business to local conditions and increases your chances of successful development in the Indonesian market.
Conclusion
To achieve success in a new market, it is critical to consider the characteristics and preferences of local users. The use of specialised payment instruments will allow you to adapt to the needs of the region and provide a comfortable shopping experience for your customers. The right integration strategy will have a tangible effect on your business’s key metrics, opening up access to a new, highly profitable market segment.
Frequently asked questions
Which e-wallets are most common in Indonesia?
The main players are GoPay, OVO, DANA, LinkAja, and ShopeePay.
What percentage of online payments are made via bank transfers?
The standardisation of QR codes has greatly facilitated interaction between sellers and buyers, reducing operating costs and increasing transaction transparency.
What is the role of QRIS standards in Indonesia's modern economy?
The standardisation of QR codes has greatly facilitated interaction between sellers and buyers, reducing operating costs and increasing transaction transparency.
How important is the acceptance of traditional cards (Visa, MasterCard)?
Despite a decline in market share, traditional card transactions remain a significant channel, accounting for about 13% of the market.
Is it necessary to support crypto solutions within your business?
As long as crypto is not officially regulated in Indonesia, its acceptance remains voluntary. However, some large platforms are already implementing this form of payment, increasing the attractiveness of products for a certain category of users.
